In a world where people are constantly exposed to stimuli, sound has become a key element in enhancing the brand experience and strengthening the connection with the audience. Capturing their attention and building an authentic bond requires much more than striking visuals. Audio branding is an effective way to convey personality and values through a consistent sonic identity. Developing a well-defined sound strategy is not optional, it’s a strategic decision that can make the difference between being remembered or going unnoticed..